At a Glance:
MKJR believes that education and awareness are fundamental to saving lives on the road. While immediate reductions in road fatalities may not be visible, sustained campaigns play a crucial role in shaping long-term attitudes and behaviours. Our campaigns and awareness programmes, conducted in schools, communities, and industries, are designed to instil a culture of road safety among Malaysians.
Our Strategy:
Our strategy focuses on continuously reinforcing key safety messages to make safe road habits second nature. We emphasize acculturating road safety among both young people and adults, understanding that early exposure shapes lifelong habits, while adults reinforce safe practices through their actions and influence on others.
Areas of Focus:
- Addressing the knowledge gap by providing clear, accessible, and practical information about road safety.
- Empowering individuals to make informed decisions for their own safety and the safety of others.
- Utilizing various media and community outreach programmes to disseminate safety messages.
- Partnering with educational institutions and community leaders to enhance the reach and impact of campaigns.